Women in Leadership Advisory Member

Shannon Poole

Active Term: 09/2022 - 09/2023

Areas of Expertise

• Pillars of Positivity
  
• Winning Work-Life Balance & Mentoring
  
• Improving Communication Habits

AVP Marketing Manager

Heritage Family Credit Union

Shannon is currently the Assistant Vice President Marketing Manager for Heritage Family Credit Union in Central Vermont. She earned her Bachelors at the Ithaca College Park School of Communications and has since received a Leadership Certificate from Castleton University and a Digital Marketing Certificate from eCornell University.

Shannon is a data driven marketing professional with a knack for systems thinking design and is currently responsible for strategic marketing efforts, while championing brand positioning and standards at every point of contact. 

​Shannon is a 2017 recipient of the Vermont Rising Star Award and co-founded the Credit Union Young Professionals of Vermont. Shannon lives in Central Vermont with her husband and 3 kids and can be found running races when they're not chasing their kids!

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