Women in Leadership Program Advisor Member

Marla Rappaport

Active Term: 03/2024 - 03/2025

Areas of Expertise

• Pillars of Positivity
  
• Inspiring Emotional Intelligence
  
• Winning Work-Life Balance & Mentoring
  
• Improving Communication Habits
  
• Advocacy, Actions & Accountability
  
• Driving Ideas, Intellectual Growth & Transformation

VP of Marketing

Benchmark Senior Living

Marla Rappaport is a skilled marketing executive with 15+ years of experience driving her passion for strong branding and for delivering great products and marketing campaigns to the consumer.  As a classically trained CPG marketer, she had the opportunity to spend time in a variety of roles building the businesses on billion-dollar global brands like Kleenex, Scott and Huggies and on smaller, but well-known brands like Play-Doh and Cross Pens. On these brands, she drove integrated marketing campaigns, strategic branding, global product innovation, managed the P&L and partnered with retailers to deliver strong business results.  She also spent time at Hasbro building out her marketing toolbox by launching a new-to-the-world brand called Hanazuki.  The brand launched in 10 languages and 18 countries and included a show, product and an app. 

Today, Marla leads the marketing function as the Vice President of Marketing at Benchmark Senior Living.  She is passionate about her team’s development, cross-functional collaboration, analytics and telling the company’s compelling story in integrated marketing campaigns across both digital and traditional channels.   

Marla enjoys spending time with her 2 children and partner.  In her spare time, she loves going to different workout classes, cooking with her kids and being on the water – swimming, paddle boarding and boating.

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