Women in Leadership Program Advisor Member |
Liza McCabe
Active Term: 05/2024 - 05/2025
Areas of Expertise
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Director of Marketing and DevelopmentUpstream GroupLiza McCabe is a dedicated professional with a diverse background in business operations, marketing, and hospitality. She joins us in her current role as Director of Marketing & Development at Upstream Group, a small business offering consulting and training services for digital media companies. During the pandemic, she led the company's transition to a fully remote operation, where she has been instrumental in the growth of the business and ecosystem while continuing to oversee day-to-day operations, marketing and sales pipeline management, and event planning.
Known for her commitment to providing high-level service and relentless work ethic, Liza ensures that all her clients, vendors, and colleagues have a seamless and valuable experience. She earned her MBA with honors from Norwich University in 2018 and holds a BA in Graphic Design & Visual Communication from Champlain College, equipping her with the knowledge and expertise needed to successfully manage a small business. Liza strongly believes in the power of organizational culture and core values and strives to embody empathy, grit, empowerment, accountability, and connectedness while practicing work-life balance. Outside of work, Liza, a native Vermonter and outdoor enthusiast, enjoys hiking and exploring the Green Mountains with her husband, Patrick, a U.S. Army Veteran, their son Elliot, and their beloved rescue mutts, Summit and RZA. |
