Women in Leadership Program Advisor Member |
Ashley McManus
Active Term: 01/2024 - 01/2025
Areas of Expertise
|
Senior director of global marketingSmart EyeMeet a seasoned B2B tech marketing expert with over a decade of experience – a dynamic force in the tech startup scene. With a knack for getting things done, I specialize in inbound marketing and boast a track record of breaking down challenges, devising creative solutions, and delivering results promptly and within budget.
As the Senior Director of Global Marketing at Smart Eye, I lead impactful programs by seamlessly blending strategic thinking with hands-on execution. My adaptability and resourcefulness shine as I analyze challenges, identify solutions, and optimize marketing processes to achieve remarkable results. Beyond my corporate role, I am a passionate podcaster and strategy designer for tech companies aiming to establish themselves as industry thought leaders. I thrive on crafting high-quality content that resonates with target audiences and aligns with the company's vision. A skilled communicator, I excel in driving creativity, multi-tasking, critical thinking, and organizational management. Adding an academic touch to my profile, I contribute as a guest lecturer for the Entrepreneurship Sales and Marketing class at Tufts University. My diverse skill set includes expertise in content generation and strategy, branding, podcasting, PR, online advertising, PPC, email marketing, virtual events, web design, event management, blogging, SEO, and online marketing analysis – making me a valuable asset in any tech marketing endeavor. |
