Active Term: 01/2023 - 01/2024
Areas of Expertise
VP, Product Marketing
Allison Snow is a B2B marketing and customer insights expert, having served in leadership, sales enablement, product marketing, and revenue marketing roles as a practitioner, industry analyst, and consultant. She has held senior positions with technology firms of various sizes, from a billion-dollar global IT consultancy to private-equity-backed software companies.
Most recently, Allison was the Vice President of Product Marketing at Bizzabo.
Prior to Bizzabo, Allison was the Vice President of Demand Generation and Customer Marketing at Definitive Healthcare, where she focused on accelerating full life cycle revenue-relevant metrics like new business acquisition, customer engagement, referral cultivation, cross-sell, up-sell, renewals, and advocacy.
She spent 4 years as a senior analyst at Forrester Research, advising B2B and B2B2C clients on how to use advanced analytics to identify trends and patterns in data and apply them to differentiated customer experiences and demonstrable revenue growth. She was a frequent speaker on the untapped potential of analytics.